SEJ at SES San Francisco: Badass Blogging Best Practices Session Recap by...
The first Owned track of the afternoon today was Badass Blogging: Best Practices to Enhance Your Customer Reach, by Jennifer Evans Cario. The thirty minute presentation focused on why blogs should...
View ArticleThree Awful Things That People Actually Think Are True about SEO
It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need...
View ArticleThree Awful Things That People Actually Think Are True about SEO by @dthrelfall
It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need...
View ArticleWhy Should We Do Everything Google Says?
I have said this before, I love Google. I live and breathe Google. But the other day at dinner my husband and I were talking about why we had to make some changes based on Google’s best practices, bla...
View ArticleNeed High-Value Links? Blend Social Media and SEO Activities by @docmarkting
Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive results. SEO came to the forefront in the past...
View ArticleHow Guest Blogging Effectively Boosts Credibility by @docmarkting
Guest blogging is very conducive to building brand awareness, extending market reach, and boosting your credibility. Regular and quality guest blogging helps boost credibility in four major ways:...
View ArticleCase Study: White-Hat Link Building in the Gambling Industry
During 2012, Google clamped down on poor link building tactics, eliminating directories, article submission sites and adjusting the criteria for natural links. Consequently, the gambling industry has...
View ArticleBing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small...
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The Year 2003 in Search #throwbackthursday by @wonderwall7
Search Engine Journal been documenting the search marketing industry for the past 10 years. To commemorate this milestone, Loren Baker, founder of SEJ, got in the time machine with me and travelled...
View ArticleYandex Islands: Markup Issues and Implementation by @promodo_en
What is Yandex Islands? Yandex Islands is a new platform from the Yandex Company. Officially, Yandex Islands were launched in July; they present a new type of snippets in the search results. From now...
View ArticleGuest Blogging: The Proper Way in 2013 and Beyond
Most of us already know what guest blogging is and how it can help your website succeed. But for those who don’t know yet, guest blogging is a method of contributing content to other websites related...
View ArticleHow to Evaluate and Overhaul Your SEO Strategy by @jaysondemers
If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the search results was to stuff your...
View ArticleSEO All Over All Over Again, Again: Part II* by @stoneyd
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve seen time and time again, just repackaged a little...
View ArticleExecutive from Facebook Added to Bruce Clay SEO Workshop by @mattsouthern
On December 3rd in San Francisco, SEJ is hosting an SEO Workshop by the man himself, Bruce Clay. Bruce just got some exciting news: a Facebook thought leader will be joining him onstage! Just added:...
View ArticleMaking the Switch from In-House to Consultant SEO by @beymour
(Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles.) I started out as a copywriter for the company I currently work for, and...
View ArticleThe Stealthy Rise of Semantic Search by @vswfeaturelink
The evolution of search technology actually resembles aviation history. Consider this – Boolean is equivalent to Clement Ader’s inaugural flight across open water, keyword is the Spitfire fighter...
View ArticleManaging a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to...
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a...
View Article10 Ways To Avoid Bad Press by @albertcostill
Image Credit: Wikipedia No matter how hard you try, sometimes bad publicity is just inevitable. Even if your brand or business behaves responsibly, the threat is always present in today’s information...
View Article6 Tips For a Stronger Mobile Presence on Search Engines by @Rocco_Zebra_Adv
Credit: Author created with Screenshot from Adwords.Google.com Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes...
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